The Beautiful Cliche
I have something I'm really excited to share with you guys. It has been a long time coming and there's definitely been a journey to have been had to get to this point...but now that's it's here, it makes me happy. And satisfied. You know those moments when you can just take a breath and smile...well this is one of those moments for me.
I've been struggling with my brand for a while now. And as well as the drive to do it. The desire has been there but there hasn't been anything that I've been passionate about doing...and with the way my body is deciding to reject being fully alive right now, there's no room for me not to have a least a faint love for in what I am pouring my time and emotions and creativity into. And if I'm not in love with something, I'm not going to be passionate about it. I don't have the energy for that.
Knowing what I love and enjoy thoroughly, I've never had a problem identifying what I want or the things that I am truly passionate about. Allowing myself the freedom to pursue those things, that's a different part of the same story. That has been the issue. But no more, starting now, I am determined to start living free.
So what does this look like for the photography part of my life? It means this...since picking up the camera to do this professionally, I have had this huge fear of not making it in this industry unless I do what people would be best for my business. If I veered from their recommendations, it's not going to work. And let me tell you...I need this to work. In turn, I have been putting all of my spoons into trying to put together something that seasoned professionals would look at and say, "oh yeah, that will work, for sure." Some where in all of that, I was still foolishly trying to find small ways to fit parts of me in.
It isn't them and me though, it's me. And that has been where my problem is. That is where I've fallen short of my worth because if I'm not in love with it, there's no way I'm going to think I'm worth it. I am very much an all in or all out person. I've never been able to hide my passion or excitement or what I believe in. Pretty out spoken person, here. Now I am starting to to embrace the take me or leave part. Whole heartedly. I can't appeal to everyone in this. The world is too vastly different to try and have a little bit of everything that every one loves. I mean...Walmart is huge ( my favorite store by the way)...and not everyone loves Walmart. I need to appeal to my people. Here I am, wanting to provide an experience, only the best that you are worth, only the best product because my clients are worth that. But I was leaving out the one thing that screams "YOU ARE WORTH IT", the authenticity of my brand being 100% myself. Here I am trying to get women to fully embrace who they are, to not be afraid to stand out in the world, and I have been shying away from anything that might make me not be an attraction to someone else. Here I was encouraging women to throw away the idea of perfect, and yet I've been trying to have the perfect business put together before I actually "start", before I share with the world. But not anymore. I am starting now, because my brand is not perfect. Because I don't have my business 100% figured out. I want to invite you into my story. Because my story isn't perfect, my story isn't done. In fact, as only a 20 something year old, hopefully it is just beginning.
I've tried to follow the trend, but I'm not about that because some of those things aren't what I love. And I am not going to settle for anything other than what I love. I also desperately tried to avoid the cliche. But the truth is, I have the burning desire to change the cliche. We can all agree that cliche has a negative atmosphere and tone. But I want to break that. Because I truly believe that there is still so much light to be seen and wonder to be found the cliche. Because the cliche mom is still a woman full of elegant. The cliche feminist is still empowered and the cliche millennial is still eccentric and can still have a positive impact. The cliche can still be beautiful. The cliche doesn't make anything less than what it is already, before the label. It's not a less or more thing for me. It's a just a love thing.
Thank you for joining me in the self love journey...I hope stay. Trust me when I say, it's going to be a wild ride and nothing but free...
The new brand officially launches April 1st, 2017, no joke. Welcome to all of this new excitement.